How has your company participated in the 2014 World Cup?

This week has been quite the whirlwind of events, emotions, and strangeness overall.  To start off, on Tuesday 7/1/2014, the United States Men's National Team (USMNT) was sadly eliminated from the 2014 World Cup. Sadly, we will have to wait yet another four years for another chance at soccer glory on the the world's most grandiose sporting stage.  I was actually in Las Vegas for this game, and went to watch it at an English pub that is known for hosting a lot of events for the European sports, and I was absolutely shocked to see how jammed packed this little off-strip English pub was at 12PM PST on a Tuesday.  Massive amounts of support for the Yanks overall, and lots of great energy pumping through the lifeblood of this bar.  Sadly, our boys in the red, white, and blue couldn't pull off a win over the Belgians so home they went, but it was still great to see them advance as far as they did.

Photo Courtesy of

Photo Courtesy of

Personally, I was happy to see the nation as a whole really begin to start embracing soccer.  Like I said, this bar was packed well beyond fire code capacity, and most of the patrons that were in there were not college students or younger kids who work retail jobs who maybe had a random Tuesday off, these were all working adults.  People who work Monday - Friday jobs who had literally taken time off of work to be at a bar to rally for the team with other people.  Pretty awesome actually, and for those who were not as fortunate, certain office spaces even took up methods to make it so their employees could view the game from the office.  

Inbound marketing & SaaS powerhouse, HubSpot, posted this picture on their Instagram feed as the game was starting.  I mean truly, how awesome is this for a company to do?  There's an old adage that says if you keep your employees happy, they will treat your customers better, and companies that embrace this have the proof in their customer base to support that.  

Another local Boston tech startup, Mendix, has their origins in the Netherlands so they have been proudly supporting the team's famous orange suits and also displaying the World Cup games in the Mendix office down in Boston's Seaport.  

In a more roundabout fashion, Downtown Boston startup, Localytics, actually took some time to combine some research into their own blog post to determine which countries have the most people that support that country's team.  That's pretty sweet, just to support their company's mood and culture, the actually dedicated an actual blog article to show how they are being involved with the World Cup.  The article is pretty interesting too, I won't give away the results, but would definitely recommend checking it out.

Overall, it has been wonderful to see America really rally for their soccer team, and in turn, it has been awesome to see the rest of the world start to see the US as a formidable force in the sport for which we are typically ridiculed for participating in.  The question we have for everyone is, how have you all been participating in this World Cup's events?  We have a pretty good idea of what is happening around here in Massachusetts, but we'd love to hear what's going on in the rest of the world.  Whether it's naming your conference rooms a certain way, or throwing a huge party at the office, we want to know how you are showing your support!  Let us know in the comments below.

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